ORR'S (Point of Purchase) "POP" Display

Packaging course project where we were tasked to create a display for a product in a brick & mortar store environment. I created my product and brand, named "Orr's", a premium seasoning brand, and moved on to create a point-of-purchase display to reflect the brand and products. The Orr's brand was designed as luxury product for the modern consumer. The rich colors and typography creates the soul of the brand, bringing the passion of the product to life. The aesthetic is shared through the packaging itself as well as the "POP" display.