Wilderness Inquiry Re-design

Identity course project designed for Wilderness Inquiry, a Minneapolis-based non-profit organization that leads fully guided outdoor adventures for anyone regardless of disability. The project was to take the original Wilderness Inquiry logo (Shown in project) and create a new rendition to exemplify what WI's mission is. My design incorporated the soulfulness of the company and creates a brand that exudes the outdoor spirit and builds on the message of accessible exploration. While the identity doesn't explicitly show the obvious messaging of the company, it creates a stamp that is memorable and bold, unlike the original.